ChannelGrouping

Groups traffic into channels, similar to the groupings in Google Analytics

Given a source_url and destination_url, this gem will determine the traffic's channel (eg Social, Direct, Organic Search, Paid Search).

The categorizations are based on Google Analytics' default channel definitions

Limitations

Display and Paid Search groupings do not take into account the Ad Distribution Network
The list of Social Networks and Search Engines may differ from Google's lists.
- See sources.yml and https://support.google.com/analytics/answer/2795821

Usage

ChannelGrouping.identify(source_url: 'https://www.google.com?s=some-query', destination_url: 'https://your-site.com')
#=> 'Organic Search'

ChannelGrouping.identify(source_url: 'https://www.some-site.com', destination_url: 'https://your-site.com?utm_medium=cpc')
#=> 'Paid Search'

ChannelGrouping.identify(source_url: nil, destination_url: 'https://your-site.com')
#=> 'Direct'

Installation

Add this line to your application's Gemfile:

gem 'channel_grouping'

And then execute:

$ bundle

Or install it yourself as:

$ gem install channel_grouping

Development

After checking out the repo, run bin/setup to install dependencies. Then, run bin/console for an interactive prompt that will allow you to experiment.

To install this gem onto your local machine, run bundle exec rake install. To release a new version, update the version number in version.rb, and then run bundle exec rake release to create a git tag for the version, push git commits and tags, and push the .gem file to rubygems.org.

Contributing

Fork it ( https://github.com/[my-github-username]/channel_grouping/fork )
Create your feature branch (git checkout -b my-new-feature)
Commit your changes (git commit -am 'Add some feature')
Push to the branch (git push origin my-new-feature)
Create a new Pull Request