Module: Google::Analytics::Admin::V1alpha::AttributionSettings::ReportingAttributionModel

Defined in:

proto_docs/google/analytics/admin/v1alpha/resources.rb

Overview

The reporting attribution model used to calculate conversion credit in this property's reports.

Constant Summary

REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED =

Reporting attribution model unspecified.

0

PAID_AND_ORGANIC_CHANNELS_DATA_DRIVEN =

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event. Previously CROSS_CHANNEL_DATA_DRIVEN

1

PAID_AND_ORGANIC_CHANNELS_LAST_CLICK =

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LAST_CLICK

2

GOOGLE_PAID_CHANNELS_LAST_CLICK =

Attributes 100% of the conversion value to the last Google Paid channel that the customer clicked through before converting. Previously ADS_PREFERRED_LAST_CLICK

7